2016 Year in Review

2015/16 in Review

Volunteer Hours – 1552

  • Special Events
  • Board,& Committees
  • Cruise ship Volunteer Hours

Signature Events 2016

Total Attendance Estimate: 31,000 people

Summertime Music Series

  • 14 shows, 3 months, 3 locations
  • Albert St. Square, Fitzwilliam Gate, Diana Krall Plaza
  • Attendance: 550

Easter – Diana Krall Plaza

  • Attendance est.: 3000

Bathtub Days Street Fair – Commercial St.

  • Attendance est.: 8000
  • Number of Vendors: 32
  • DT Business Participated: 14

Multicultural Festival – Wesley St.

  • Attendance est.: 2500
  • Number of Vendors: 25
  • DT Business Participated:

Harvest Festival – Wesley St.

  • Attendance est.: 2500
  • Number of Vendors: 38
  • DT Business Participated: 7

Halloween Howl

  • Heritage Mews – Diana Krall Plaza
  • Attendance est.: 4500
  • Business Participated: 88

Christmas Kick off – Waterfront – Commercial St

  • Attendance est.: 8000

Santa’s Workshop & Trolley Rides

  • Museum Way, Wesley St. drop off/Pick up locations
  • Attendance est.: 2000

Cruise ship Welcome

  • 6 Cruise ships, 2 Welcome & Information locations – Waterfront & Wesley St.

Sponsored Events

$23,000 in-kind & $5000 cash awards

  • Nanaimo Dragonboat Festival
  • BookFest
  • Silly Boat
  • Blues Festival
  • Gallery Row Nanaimo
  • Culture Days
  • African Heritage
  • Community Collaborative Mosaic
  • Vancouver Island Short Film Festival
  • Gala Nanaimo Art Walk
  • VIS Symphony Community Days (Festival Nanaimo)
  • New Year’s Eve Masquerade Ball

In-Kind sponsorship includes event kit donations & DNBIA information tent presence

  • Community Stage: 6 events
  • Downtown Event Kit: 38 events
  • 30×30 Tent: 17 events
  • Diana Krall Plaza: 13 Events
  • 4 Info tents

Member/Public Engagement

  • 24 issues – City Notes – What’s happening downtown, DNBIA info, business news.
  • 110 Member Communications Newsflashes, Event Invitations, Member Surveys, Marketing Opprtunites, Snow Alerts
  • 3 – Member Networking Events
  • 450 – Cruise Welcome Signs delivered
  • 150 – Conference Welcome Signs delivered
  • 1540 – Event Posters Delivered

Placemaking

  • Albert Street Pop-Up – Victoria Crescent
  • RAIC Downtown Design Charrettes
  • Terminal/Nicol Reimagined

Marketing Campaigns

  • Picture it! Sweetheart – 18 participating businesses
  • Park it! Downtown Nanaimo – Awareness Campaign, 23,000 copies distributed
  • Shop the Neighborhood – 73 participating businesses
  • Christmas Booklet – 32 participating businesses, 30,000 copies distributed
  • Spot Santa – Santa visits Businesses
  • Holiday Window Contest
  • Co-op Print Ads – 180 ads get 50% reduced cost
  • Co-op Radio Ads – 1200 ads get 50% reduced cost
  • Downtown Commercial – CHEK News – 170 Commercials

Marketing Support & Sponsorships – 7

  • Chamber of Commerce Business Achievement Awards – 2 Downtown Categories
  • Dine Around – GNCC
  • Festival Nanaimo – Vancouver Island Symphony
  • C.H.I.L.D Snowbirds Airshow
  • 2016 GNCC Business Roster
  • Arts Magazine Season Pro
  • Black History Month

Social Media

  • Facebook Likes – 2686
  • Twitter Followers – 3455
  • (New) Instagram Followers – 103

Façade Grants – 4

Leveraged $10,690.50 for $148,940 in façade upgrades

  • 426 Fitzwilliam
  • 405 Fitzwilliam
  • 375 Franklyn
  • 375 Selby

Graffiti & Vandalism

  • Broken Glass: 4 claims
  • Graffiti: 7 claims
  • Broken Glass: 3 claims
  • Graffiti: 15 claims

Downtown Advocacy

  • Downtown Safety and Security Committee – City of Nanaimo
  • Safety & Security Committee – DNBIA
  • Bar Watch Committee
 
DNBIA DN